Why the New Romance Is Permanence

There was a time when interiors were treated a little like fashion. Trends arrived quickly, made a bold entrance, and disappeared just as fast. What was exciting one year could feel dated the next, prompting yet another round of redecorating. But something has shifted. Quietly, almost imperceptibly, permanence has become desirable again. And in a world that constantly asks us to move faster, change more, and replace sooner, that desire feels almost radical. 

Perhaps that is why permanence feels like the new romance. 

In design, romance is often misunderstood. It is rarely about grand gestures or obvious statements. True romance is commitment. It is care. It is choosing something with the intention of staying with it. Increasingly, that is exactly how my clients are approaching their homes. 

Rather than asking what is “in” right now, the question has become: Will I still love this in ten years? And more importantly, will this still serve me? 

This shift is not about playing it safe or stripping homes of personality. Quite the opposite. Designing for permanence requires confidence. It asks clients to understand themselves deeply and designers to move beyond surface-level aesthetics. When a home is designed to last, every decision carries weight. Materials are chosen not only for their beauty, but for how they age. Layouts are considered for how life will evolve, not just how it looks on day one. 

Permanence starts with materials. I am seeing a decisive move away from finishes that rely on novelty and towards those that develop character over time. Natural stone that patinates rather than stays pristine. Timber that deepens in tone with age. Metals that soften, rather than shout. These materials tell a story as they live alongside you. Scratches, marks, and subtle changes become part of the narrative, not flaws to be hidden. 

This approach requires a reframing of luxury. Luxury is no longer about everything being perfect and untouched. It is about quality that can withstand real life. A dining table that welcomes decades of family meals. Flooring that holds up to children, dogs, and gatherings without losing its integrity. Upholstery that is chosen with intention, knowing it will be sat on, lived in, and enjoyed. 

There is also a deeper emotional layer to permanence. A home that is constantly changing never quite settles. By contrast, a home designed with longevity in mind allows you to build attachment. You stop reacting to it and start belonging to it. Over time, the house becomes a quiet backdrop to your life rather than something demanding constant attention. 

This is particularly evident in how clients are now thinking about layout. Open plan spaces had their moment, but permanence asks more nuanced questions. Where do we gather? Where do we retreat? How do we balance connection with privacy? Homes designed for longevity often include spaces that feel deliberately defined. Rooms that have a purpose and a sense of enclosure. Places where conversation feels natural and calm rather than performative. 

Like I always say, lighting plays a crucial role here too. Instead of dramatic statements, the focus is shifting towards layered, architectural lighting that adapts to different moods and times of day. This is not lighting designed to impress at first glance, but lighting designed to support daily rituals. Morning routines. Evenings winding down. Long winter nights. Thoughtful lighting is an act of care, and care sits at the heart of permanence. 

There is also a noticeable return to craftsmanship. Bespoke design has always been my speciality, but I am now seeing more and more of bespoke joinery, made-to-measure furniture, and considered detailing that is increasingly favoured over off-the-shelf solutions. Not because bespoke is inherently better, but because it allows a home to be tailored precisely to how it will be used. Storage that works intuitively. Seating that fits the room and the people who use it. Details that feel resolved rather than added on. 

This level of consideration takes time. It requires patience from clients and discipline from designers. But permanence rewards that patience. When something is designed properly the first time, it does not need to be revisited every few years. The design fades into the background, allowing life to take centre stage. 

Sustainability naturally weaves into this conversation, though not in a loud or performative way. Longevity is sustainability. Choosing fewer things, but choosing them well, reduces waste and creates a more meaningful relationship with the objects around us. It is a quieter, more mature form of responsibility. 

Ultimately, permanence is an expression of confidence. It says: I know who I am. I know how I live. And I am willing to commit to that. In a design world that has long celebrated the new, that confidence feels quietly powerful.

Perhaps that is why permanence feels romantic. Not because it is flashy or obvious, but because it is intentional. It is about choosing something and staying with it. Allowing it to grow, change, and deepen alongside you. And in a home, as in life, that kind of commitment is where true beauty lies. 

This year, our Valentine’s Day Sale is now on, Up to 20% off. Start Shopping now