Rolex: The Impossible Collection (2nd Edition) Coffee Table Book


Beyond Timepieces: A Legacy of Innovation

For the discerning luxury interior design enthusiast and watch aficionado, Assouline's "The Ultimate Collection: Rolex: The Impossible Collection (2nd Edition)" is more than just a coffee table book – it's a captivating journey through the history of the most coveted watch brand in the world. This meticulously curated volume seamlessly blends high art and luxury fashion elements, making it a coveted addition to any home decor collection.

Invest in Timelessness 

Rolex transcends the realm of mere timekeeping. The brand has been synonymous with luxury, innovation, and a pioneering spirit for over a century. This second edition delves deeper into Rolex's rich heritage, shedding light on visionary founder Hans Wilsdorf's relentless pursuit of precision. Rolex has consistently redefined watchmaking standards from the world's first Swiss Certificate of Chronometric Precision in 1910 to groundbreaking advancements like the waterproof watch and self-winding mechanism.

A Collector's Dream: Unveiling the Rarest Treasures

Curated by renowned specialist Fabienne Reybaud, "The Impossible Collection" lives up to its name. This exquisite volume showcases the most valuable and technically innovative Rolex models ever created, including never-before-seen timepieces. Collectors will marvel at historical pieces like the first wristwatch from the early 1900s, the iconic Oyster Perpetual from 1931, and the Explorer worn by Sir Edmund Hillary during his historic Mt. Everest ascent. The book also features the Submariner, a classic design immortalized on the wrist of James Bond in "On Her Majesty's Secret Service."

A Visual Feast for the Home

"The Impossible Collection" isn't just a historical chronicle—it's a visual masterpiece. This beautifully handcrafted volume features stunning photography that captures the intricate details and timeless elegance of each Rolex watch. The book itself becomes a conversation starter, a luxurious addition to any living space, and a testament to Rolex's enduring legacy.

"The Ultimate Collection: Rolex: The Impossible Collection (2nd Edition)" is more than just a book – it's an investment in horological history. This exquisite volume offers a captivating exploration of Rolex's journey, from pioneering innovations to iconic designs. Whether you're a seasoned collector or simply appreciate timeless luxury, this book is a must-have addition to your home decor collection, celebrating Rolex's enduring position as the epitome of luxury timepieces.

Rolex. The name itself evokes a sense of luxury, innovation, and enduring quality. For over a century, Rolex has reigned supreme as the most coveted watch brand in the world. More than just a timepiece, a Rolex is a symbol of success, a testament to a pioneering spirit, and a coveted piece of history.

A Commitment to Excellence: The Wilsdorf Legacy

The Rolex story begins with Hans Wilsdorf, a visionary entrepreneur who revolutionised the watch industry.  Driven by a relentless pursuit of precision, Wilsdorf spearheaded groundbreaking advancements like the world's first Swiss Certificate of Chronometric Precision in 1910. This unwavering commitment to excellence continues to define the Rolex brand today.

  • 190+ Pages
  • 200 Illustrations
  • Released in September 2018
  • Handcrafted in Luxury Leather Clamshell Case with Metal Plaque
  • ISBN: 9781614287209


Width: 39.5cm

Length: 47.3cm

Depth: 7.5cm

Despatch of this item is approximately 7 to 10 days from the date of ordering.

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